Problem
The product was real. The sentences read like a manual. Visitors left without knowing whose day it gave back.
NORTHLINE
A software company with real customers that still looked like an internal tool. Brand and website, rebuilt.
02Approach
The homepage became a route: where you are, the stretch Northline takes, and what is already done by morning. Cold color, one glowing path.
What remains
The new identity and site let sales skip the feature list. The first screen is already a working scene.