Problem
Summer drink ads are loud. Another shout about ice would disappear in the same row.
AERA
A summer campaign for a sparkling water: a film, social, and a landing page that expires with the season.
03Approach
The campaign follows the tide: twice a day the city light changes, and so does the line in the bottle. Film, stickers, and the site share one clock.
What remains
Media, content, and the page finally say the same thing. When the season ends, the clock can stay for the next one.