Problem
The category is full of similar white bottles and leaves. Lumina had to read as something else in three seconds.
LUMINA
Naming, a visual system, and a launch site for a new skincare brand.
01Approach
One metaphor: light landing on skin. The mark, the pack, and the site share one gradient path. The launch page asks for a single action — keep the light.
What remains
The concept pulls identity, the launch page, and a 15-second film into one asset set, ready to move into media.